What is Branding?
In short, a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers Message Clearly;
- Connects Emotionally;
- Authenticates Your Credibility;
- Motivates Purchases;
- And Cements Loyalty.
How do I Do This?
To succeed in branding you must understand the needs and wants of your current and prospective customers. You do this by integrating your brand strategies through your company at EVERY point of public contact.
Remember your brand must end up residing within the hearts and minds of current and prospective customers and clients. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.For more and help on how to start, contact:
Tom Purdy at FusionFly